Back to Table of Contents January 2013
Pillow Menu Best Western International Confidential
Best Western Pillow Menu Options
Pillow Menu Guidelines - 2013
Studies have shown that the most effective avenue to increase Guest satisfaction is through implementing improvements of tried-and-true
comforts of home. The importance of a good nights rest is essential in Guests return ratio. Hence, the Pillow Menu is the right step in the
right direction in enhancing the value of the Best Western Chain by offering your Guests custom sleep options. Refer to Design Guidelines
for Pillow requirements.
NOTE: The Pillow Menu does not comply with the Best Western Standards Guidelines of quantity of pillows required per bed, this program
is as an enhancement to Guest Satisfaction.
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